Jonathan Bishop Limited has as its mission is to acquire, exploit and promote all such technology that is necessary to minimise the skill needed to perform any job role, and reduce the scope for malpractice in any profession, so all that is needed to achieve excellence is a basic education. The firm endeavours to realise a Utopian future of work equality, where there is parity of income and other occupational statuses in professions, achieved by using technology to eliminate wasteful use of humans as resources and to level down the effort required in vocations where the use of human resources is essential to that currently found manual and clerical positions. This should be done so that a collective society is realised where ethics and qualities such as initiative, honesty, integrity, openness and accountability are more important virtues than purely the pursuit of wealth and power for personal gain or the unnecessary obstruction of progress for the primary purpose of having an easy life without challenging injustice.